In their athletic journey, the mothers have to do a lot of cleaning and other household work. What is the idea of the Price value proposition? Level. c) characteristics of a product d) advertising tools e) non-personal communication News/Media Releases PERSONAL SELLING 1. Advertising is one of the widely used techniques of promotion, wherein modes like television, radio, newspapers, internet, etc. Which is the most commonly used measure in media planning. b. It may be directed a… Promotion is much more vast in scope as compared to publicity which is just one aspect of promotion. Once a company decides on a component of the promotion mix, such as advertising, it must still decide which medium (e.g., television, cell phones, magazines) or media (more than one medium) to use. Another way to prevent getting this page in the future is to use Privacy Pass. Advertising, public relations, personal selling, sales promotion, and direct and digital marketing Which of the following statements is true regarding the promotion mix? Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. “Sales Promotion, consists of those marketing activities other than advertising, publicity and personal selling, that stimulate consumer purchasing and dealer effectiveness, such as- displays, shows, and exhibitions, demonstrations and various other non-recurring selling efforts not in the ordinary routine”. However, they refer to different -- but similar activities. Create your own flash cards! However promoting a subject can be much cheaper with the help of publicity and publicity … b) marketing mix components. Promotional Mix – a marketing plan’s seven components consisting of sales promotion, advertising, personal selling, direct marketing, publicity/ public relations, corporate image and exhibition. “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person”. From the perspective of marketing promotion is a combination of personal selling, direct marketing, sales promotions, advertising and publicizing. Total Cards. Subject. The process of selecting one or more market segments to enter is called ________. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Eg. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. PR Events 1. Advertising: Let us understand advertising with the advertisement for P&G on cleaning and household goods. Advertising and personal selling are closely related business processes that make up the bulk of a company's activity within marketing and promotion. A) direct marketing B) sales promotion C) personal selling D) public relations E) publicity. Media Introductions 1. Term. Advertising, personal selling, sales promotion, and public relations are called. Sales promotion is one of the elements of the promotional mix. Sales promotion offers are generally communicated to the target groups by using any one or more of the following methods of advertising, personal selling, publicity or direct marketing. Coupons 1. Answer: a) promotion mix ingredients. Cloudflare Ray ID: 60f23c37eea30e8e The process of selecting one or more market segments to enter is called ________. Click here to study/print these flashcards. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Many sales representatives rely on a sequential sales process that typically includes nine steps. Description. Magazines and/or Newspapers 1. Discounts 1. Personal selling. Advertising _____ is considered to be the only promotional medium capable of "closing" a sale and directly generating revenue for the Firm. e) nonpersonal communication. Advertising personal selling sales promotion and public relations are called a from MKT 340 at Emory University 05/21/2010. Promotion mix _____ is any form of communication that is conveyed via a "non-personal medium." Showro… Advertising becomes less and less effective over a period of time. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. A short example is also provided hopefully to help make the terms more clear to the reader. A company's channel decisions directly affect every ________. Through publicity, personal selling, and advertising the customers are made aware of the product under the promotion mix. Promotional ______ is designed to protect the product from the time it is produced until it is consumed. All of these are considered as a sales push strategy. The specification of five promotional mix or promotional plan. The advertisement … Personal selling Publicity Advertising Sales promotion - the answers to estudyassistant.com Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing (b)Sales (c)Publicity (d) None of these 4. Undergraduate 3 . Advertising and personal selling are both methods used by companies to convey the benefits of their brand, products and services to the market. A. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Advertising, Sales Promotion, Personal Selling, and PR. A) Procedural maps B) Brain maps C) Perceptual maps D) P... Advertising, personal selling, sales promotion, and public relations are called. Some sales representatives develop scripts for all or part of the sales process. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. The terms are often used interchangeably. Public relations includes press releases, sponsorships, events, and Web pages. • Some basic definitions are provided below. 5. • Salesmen 1. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity d) None of these 2. Intermediaries play an important role in matching ________. However, advertising and personal selling are distinct approaches to marketing. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. 54. Question 9 Advertising, personal selling, sales promotion, and public relations are called nonpersonal communications characteristics of a product marketing mix components advertising tools promotion mix ingredients Correct! Loyalty Incentives PUBLIC RELATIONS – How to use the media 1. Use of media increases the overall cost of a subject because using media is expensive. What is Personal Selling? a) promotion mix ingredients. Advertising is just one method of marketing communications, which is the umbrella for many methods.TYPES OF ADVERTISING – MASS MEDIA 1. It includes activities like direct marketing, sales promotion, personal selling, advertising and public relation. Sales promotions Other forms of promotions (coupons, contests, rebates, mail-in offers) not included as a component of a communication mix. are promotional activities companies do in addition to advertising, public relations, and personal selling in order to sell a product. Copy testing is also known as a) Pre Testing b) Copy writing c) Concurrent testing d) Preview 3. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. Outdoor Ads 1. Business Directories 1. The unique combination of advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product is called the promotional mix. 2 / 2 pts Question 10 Frequently, McDonald's restaurants offer 32­ounce glasses depicting currently popular movie characters free with the purchase of a large drink. This ad portrayed the life of athletes and their mothers who are behind their success. Personal selling consists of a face-to-face presentation in a conversation with a prospective purchaser. Advertising, public relations, direct marketing, personal selling and sales promotion are the general promotional tools. There are other areas in promotion apart from publicity, which includes advertising, sales promotion,public relation, personal selling and direct marketing as well. Answer: 1 question A sales call from a telemarketer is an example of which type of promotion? Your IP: 38.105.208.136 Just like advertising even publicity is a part of promotion. Promotion is defined as the range of activities that communicate the benefits of the product to the potential buyers, so as to attract and instigate them to buy it. Created. Which of the following is NOT a typical supply chain member? Advertising is any paid form of nonpersonal promotion by an identified sponsor. Total Cards. Personal selling is a promotional method where seller uses his/her skills and expertise to build a mutual business relationship with potential buyers in which both parties gain value. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity Selling through a person to person communication process. Additional Marketing Flashcards . A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. A company's total marketing communications mix - called its promotion mix consists of the specific blend of advertising, personal selling, sales promotion and public relations tools that the company uses to pursue its advertising and Cards Return to Set Details. An attractive idea must be developed into a ________. The four promotion mix currents—advertising, personal setting, publicity and sales—promotion are more or less used at every stage in the selling process, but their intensity differs at different stages and at different periods. Element of promotion mix – Sales promotion is one of the significant elements of promotion mix, other than advertising, personal selling, and publicity. On the other hand, personal selling is the verbal communication of the message, to one or more customers, so as to create sales. A. Referral Programs 1. The promotion (communication) mix is composed of advertising, personal selling, public relations, sales promotion, and direct marketing. Define: The Promotional Mix. It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. A ________ is the set of all products and items a particular seller offers for sale. If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion? Radio 1. In which P&G is presumed to make their job easier. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called _____. The mothers push their children at every step of life to achieve success. 1. Examples include contests, coupons, freebies, loss leaders, the point of purchase displays, premiums, prizes, product samples, and rebates. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. Marketing. Means of marketing communication – It serves as an important means of communication because views and ideas of consumers about the products and services are exchanged with the producers regularly. are called a) promotion mix ingredients b) marketing mix components. The use of short-term incentives to encourage the purchase or sale of a product or service is called _____. Lecture 4- Exam 2. Issuing coupons, running contests and games, and offering rebates and mail-in offers are examples of sales promotions. Infomercials SALES PROMOTION 1. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Please enable Cookies and reload the page. Consumer promotion, trade promotion and ____ are the three forms of sales promotion Performance & security by Cloudflare, Please complete the security check to access. Some tricks of publicizing without the use of media. Become a member and unlock all Study Answers. _______ are visual representations of consumer perceptions and preferences. Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. d) advertising tools. Who stated this? The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. _____ is used by companies to build good relations with consumers, investors, the media, and their communities. Sign up here. are called a) promotion mix ingredients b) marketing mix components. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. Q39. c) characteristics of a product. Television and/or Movies 1. The strategy created by adopting a blend of advertising, publicity, personal selling, and sales promotion is called your _____ mix. Promotion is one of the market mix elements, and a term used frequently in marketing. The sales process can be used in face-to-face encounters and in telemarketing. Publicity is generally effective at the awareness stage. Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them. Advertising, personal selling, sales promotion, publicity, and public relations comprise the firm's _____. Which of the following is NOT a typical supply chain member? Play this game to review Other. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. are used for creating demand or interest of the customers towards the product or services offered by the company. Intermediaries play an important role in matching ________. 1) Advertising, personal selling, sales promotion, and public relations. You may need to download version 2.0 now from the Chrome Web Store. 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