Build a brand around the quality or style of jewelry, then resell their products to your customers at a profit. How to Start a Beading Home Business. You could even hop on fashion trends like this guide to fall jewelry by Brilliance in Diamonds: First, encourage site visitors to provide their email address by using a pop-up form or by adding the form to your site’s footer. How to Sell Online The easier it is to remember your jewelry brand’s domain name, the more chances customers will visit. Join over 500,000 stores worldwide—run and scale your eCommerce business on Wix. The targeting offered by Facebook is extremely granular. 1. As an extra bonus, integrate your store with Facebook and Instagram Shop to allow customers to browse your products on social media. This is dependent on the type of jewelry you plan to produce. Jewelry Business Facts. If you find that very little customers buy because feedback tells you that it’s out of their budget, consider bringing prices down (and vice versa). You can start a jewelry business with almost no upfront cost or equipment if you take the print-on-demand approach. If design and production are the elements of your business that bring you joy, outsource or hire for other roles to help you scale the creative work. Jewelry making was good busy work for idle hands. Taking the plunge might be scary at first, especially in a market as saturated as jewelry. An alternative to participating in markets is to host events in your own studio. That’s what Biko founder and designer Corrine Anestopoulos did, launching her collection based on personal style. to allow customers to browse your products on social media. It might take some time for your brand to start etching into the minds of your potential customers. If you integrate your business with Facebook and Instagram, your page will show a “Shop” section that highlights items from your product catalog. Create a marketing plan. This can be beneficial especially if you plan to scale your jewelry business from side hustle to full-time job. By entering your email, you agree to receive marketing emails from Shopify. “After a while, you’ll realize that you’re inspired by a similar stream of things and it tells its own story.”. Because a website opens your small business up to a world of potential customers. Collect images, colors, and textures from nature, architecture, fashion, or travel, and then identify themes that emerge. The customer gets another product for a cheaper price while your jewelry store earns a repeat customer and the extra visibility from personal recommendations that could bring even more customers through the door. Most of the time, you’ll be able to source good quality materials that don’t break the bank. This also means that you choose the type of jewelry design you want to specialize in, such as earrings, rings, necklaces, wrist watches, bracelets, and what have you. If you created your website with Wix, you can easily integrate your store with marketplaces like Amazon and eBay. You can work backwards and fine-tune your entire business strategy to create content for them, market your jewelry to them using their own language, show their demographic in photos—and more importantly, create a product they’ll buy. Here’s a great guide on best practices for creating successful Facebook Ads campaigns. The jewelry industry is growing around 5-6% per year and is expected to be close to a 300 billion dollar industry by the year 2020. On the other hand, you can start the business by purchasing already made ones, as earlier stated, from a supplier. 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